🏢 Company Overview
▪ Name: Staycoldapparel
▪ Industry: Streetwear / Apparel E-Commerce
▪ Core Business: Designing and selling streetwear apparel with dark / occult themes via rapid product drops
▪ Mission / Vision: empower like-minded individuals to break free from societal conformity and live a free, authentic life on their own terms / bring quality and character back to streetwear by collaborating with world-class tattoo artists to create durable, high-end apparel.
▪ Key Values: Constant and Never-Ending Improvement, Rebellion, Authenticity
▪ Culture & Work Environment: Fast-moving remote team (4 people) operating on frequent 3–4-day drop cycles
▪ Unique Selling Points: Full ownership of a new function, fully remote worldwide, authentic subculture brand identity

💼 Role Overview
▪ Job Title: Creative Strategist – Consumer Psychology
▪ Reason for Hiring: Build the creative strategy function from scratch
▪ Team Size: 4 (overall company team)
▪ No. of Vacancies: 1

🌍 Location & Working Model
▪ Primary Location: Remote – worldwide
🎯 Key Responsibilities
▪ Translate psychological understanding into actionable creative strategies for product drops and campaigns
▪ Deliver usable concepts within days, supporting a 3–4-day drop cycle

✅ Ideal Candidate Profile
Must-Haves:
▪ Verifiable proof of work (case studies, campaign breakdowns, portfolio with real outcomes)
▪ Direct streetwear or closely related subculture apparel experience (skate, metal/band merch, tattoo apparel, etc.)
▪ Applied psychological competence; able to translate psychological principles into campaigns
▪ Comfortable with dark, occult, or otherwise controversial creative work
▪ Fluent English

Nice-to-Haves:
▪ Experience in fast-paced, asynchronous remote environments
▪ Formal degree in consumer psychology

Dealbreakers / Red Flags:
▪ Background limited to general fashion, luxury, or lifestyle brands without subculture roots
▪ No demonstrable proof of campaign impact or outcomes
▪ Discomfort with controversial, dark, or occult creative themes

Personality Traits:
▪ Results-oriented, evidence-based thinker
▪ Agile, thrives under tight timelines
▪ Open-minded toward unconventional creative directions

🎓 Experience & Education
▪ Experience: Minimum 1 year in relevant streetwear or subculture apparel campaigns
▪ Education: No academic degree required (degree in consumer psychology is a plus)
▪ Specific Tools/Technologies: Not specified

💶 Compensation
▪ Base Salary Range: €50,000 – €100,000
▪ Variable/Bonus: Up to applicant (negotiable)

📄 Contract Details
▪ Contract Type: permanent (unbefristet)
▪ Working Hours: Full-time (32 h / 80 % option not available)
▪ Vacation Days: 30
▪ Probation Period: 6 months

🎁 Perks
▪ Fully remote, work from anywhere
▪ Full ownership of a new strategic function
▪ Fast-moving team with clear brand identity
📈 KPIs & Success Metrics
▪ Not specified

🔎 Hiring Process
▪ Step 1 – Initial screening focused on streetwear experience and proof of work
▪ Step 2 – Deep-dive interview on translating psychological principles into campaigns
▪ Step 3 – Creative strategy exercise aligned to a 3–4-day drop cycle